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ABOUT

Hailstone is the leading public relations and communications agency for social good. We are passionately driven to utilize the most powerful strategies to help our clients reach their highest goals in the areas of clean energy, climate, healthcare, civil rights and more. 

 

With our decades of experience, we have helped clients across the country achieve hundreds of victories through a proven approach. First, we seek to clearly and deeply understand our clients’ needs and objectives. Then, using impactful messaging, tools and tactics, we work alongside and empower our clients to accomplish concrete results. 

 

We are a full-service agency and offer the broadest range of communications:

Hailstone Communications PR firm helping clients on laptop
ABOUT
SERVICES

SERVICES

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Press outreach and media strategies—including press releases, pitching, events, op-eds and letters to the editor—to garner maximum public attention

Hailstone Communications Social Media Strategies

Social media strategies, content production and advertising

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Video production from start to finish, including script writing, planning, coordination, shooting, interviewing, editing and distribution

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Advertising and marketing in every medium, including radio, print, TV, online, transit and billboards—from strategy, content and design to ad placement

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Mail, literature and flyers, including content creation, design and distribution

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Email and text messaging campaigns

Hailstone Communications WebsiteDesign

Website design, content production and promotion

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Signage and promotional materials including banners, rally signs, picket signs, t-shirts, hats, buttons, bumper stickers and more

Hailstone Communications progressive PR firm offers speech writing and spokesperson training

Speech writing and spokesperson training

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Photography

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Strategic advising, organizational branding and communications planning

Hailstone Communications PR firm offers mobilization for actions and event planning

Mobilization for actions and event planning

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Support materials such as talking points, white papers and fact sheets

Hailstone Communications PR firm assists with political comms, organizing and campaigning

Political communications, organizing and campaigning

STRATEGY

STRATEGY

We have an extremely effective and successful approach which has been honed over decades of experience:

1 Understand Client's Goals

UNDERSTAND CLIENT'S GOALS

First, we seek to clearly and deeply understand our client’s needs, challenges, stakeholders and strategic goals. This is accomplished through a series of discussions, asking questions, active listening, background reading and research.

2 Identify Key Audiences

IDENTIFY KEY AUDIENCES

Once we fully grasp our client’s needs and goals, we seek to identify and understand the key audiences in every campaign.

3 Develop a Communications Plan

DEVELOP A COMMUNICATIONS PLAN

Then we develop a comprehensive communications plan which we present to our client for feedback. The plan includes overall strategy, messaging, tactics, timeline and a budget.

4 Build a Powerful Main Message

BUILD A POWERFUL MAIN MESSAGE

After the plan is approved, we move forward with polling (if needed), further research, and building out powerful messaging which speaks to our key audiences’ core values. We believe strongly that effective messaging must speak not just to audiences’ “self-interests,” but also to their deepest values and sense of identity.

5 Tell Compelling Stories

TELL COMPELLING STORIES

Then we proceed to deliver our messaging through telling the compelling, personal and emotionally powerful stories of credible messengers in the most impactful mediums. For all of human history, people have used stories to convey knowledge and pass down truths, and we believe this is the best way to affect change. It is important that the messengers telling these stories are trusted by our key audiences.

6 Speak to the Majority

SPEAK TO THE MAJORITY

We believe the best way forward is often to speak to “the middle” of an audience rather than the extremes of the ideological spectrum. The vast majority of people do not consider themselves to be on the extreme left or right, and so it is important that messages resonate with everyday working people. We vigilantly avoid the pitfalls of jargon, lingo and insider terms that laypeople may not understand or care about.

7 Maintain Message Discipline

MAINTAIN MESSAGE DISCIPLINE

We maintain message discipline, control the discourse and do not allow the opposition to define our agenda. On the contrary, we strive to put the opposition on the defensive and make them respond to our agenda.

8 Modify As Needed

MODIFY AS NEEDED

As every campaign progresses, we analyze press coverage, online comments, social media activity, polling results and other feedback to determine if any strategic modifications need to be made.

9 Promote Every Victory

PROMOTE EVERY VICTORY

Finally, once a victory is achieved we promote awareness of this accomplishment to all audiences in order to enhance our client organization’s reputation and brand, as well as build toward their future successes.

CLIENTS

CLIENTS

Our clients are some of the largest advocacy organizations in America. We have a long track record of helping our clients achieve their strategic goals of promoting clean energy, good jobs, civil rights, quality healthcare and a better world. We have worked with clients and campaigns throughout the country, including in Washington, D.C., New York, Pennsylvania, Wisconsin, Washington State, Nevada, Iowa, South Carolina, Texas and Michigan.

Map of U.S. highlighting Hailstone Communications clients

We’re proud and honored to have partnered with clients such as:

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SEIU logo
DIRA Partners logo
Coalition of Kaiser Unions logo

Our Commitment to Clients

 

Excellence

We always strive to go above and beyond, delivering the highest quality, most impactful services that achieve concrete results. 

 

Responsiveness

We respond quickly and get our clients what they need, when they need it. 

 

Integrity

We're deeply committed to honesty and fairness with all our clients. 

 

Positive Attitude

We pride ourselves on our can-do, solutions-oriented and personable approach.

OUR CLEAN ENERGY MESSAGING OP-EDS

Hailstone is a preeminent thought leader for effective clean energy and climate messaging. Our highly successful approach appeals to the basic moral values of the majority of working Americans by focusing on building a clean energy economy that will expand the middle class. We not only support our clients by creating powerful PR strategies that win campaigns, but we also have a mission to widely disseminate communications best practices. As part of that mission, we recently published the above opinion pieces in top news outlets.

U.S. News Op-ed
SUCCESS STORY

LEADERSHIP

Hailstone Communications PR firm President & Founder Dave Bates

DAVE BATES

President & Founder

Dave Bates is a national leader in creating the most effective and powerful communications strategies to win social change. With over 25 years of experience running communications and grassroots campaigns, Dave is a deeply passionate and driven advocate for clean energy, good jobs, quality healthcare and a better world. 

 

He has led teams of up to two dozen staff members, and has extensive skills in all aspects of strategic communications, campaign planning, mass mobilizations and political organizing. During his career, Dave founded and built the communications departments for the two largest healthcare unions in the country from the ground up. As the first communications director for 1199SEIU United Healthcare Workers East, with 450,000 members, he helped lead scores of successful efforts, including organizing thousands of participants for Climate Marches; the campaign for New York's $15 minimum wage; the election of multiple candidates to local, state and national office, such as New York Mayor Bill de Blasio; and a contract victory that protected medical benefits for over 120,000 healthcare workers.

 

In his role as president and founder of Hailstone, Dave has helped win hundreds of campaigns for major organizations throughout the country, including a "Hero Bonus" for 85,000 healthcare workers and a $16 minimum wage for 13,000 home care workers in Nevada. 

 

He holds a master’s degree in multimedia from Hunter College in New York City and a bachelor’s in film and video studies from Bard College.

CHRIS COIL

Executive Vice President

Chris Coil has worked with prominent organizations and clients for more than two decades to win competitive campaigns, develop effective messaging and provide strategic planning. He is passionate about bringing people together to improve the lives of working families and accelerate the transition to a clean energy economy.

 

Chris excels at working with coalitions to develop out-of-the-box strategies that maximize the impact of media, electoral and organizing campaigns. His work has resulted in millions of dollars worth of news coverage, highly effective digital and paid media campaigns and some of the biggest progressive victories in the country. 

 

Prior to joining the Hailstone team, Chris served as a senior political advisor, helped manage major political campaigns and drove communications for statewide ballot measures. During his tenure as the communications director for the Fairness Project, he managed communications for 14 ballot initiatives that expanded Medicaid to more than 850,000 people, delivered paid family and medical leave and increased the minimum wage in multiple states, putting billions of dollars into the pockets of low-income families.

 

As the communications director for the Georgetown Climate Center, Chris worked with state officials and advocates to implement clean energy policies and mitigate climate change. He also spent nearly a decade with the Service Employees International Union where he directed communications throughout the south and southwestern United States and managed communications for the union’s Public Division.

 

He holds a bachelor’s degree in political science from the University of North Texas.

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Leadership
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